Building Opt-In Lists – What is a Prospect List?
August 2nd, 2010 by admin
A prospect list is one of the most important tools in any industry, especially tightly-targeted prospect lists. But the rules surrounding prospects lists and the gathering of them is very different in the digital world as opposed to the physical world. Here’s what prospect lists are, how they’re gathered and what differences you have to be aware of between marketing online and offline.
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